Why Should Real Estate Agents Use Personalized Direct Mail?
It’s easy to be seduced by the lure of digital marketing. After all, if everyone’s using social media and checking their email inboxes, why would you want to invest your marketing budget anywhere but digital marketing? The answer is simple: traditional advertising is still very much alive, and direct mail marketing remains one of the most effective tools for any real estate agent. What Is Direct Mail? Before anything else, let’s discuss what direct mail for real estate might consist of. You can probably think of one or two types, like postcards or glossy one-pagers. However, there are so many different direct mail advertising options that can work for real estate agents and agencies. Here are just a few samples: Postcards One-pagers highlighting a couple of properties 2. A magnet emblazoned with your name, logo, and contact information 3. Newsletters 4. Holiday-related content 5. Calendars (wall, desk, and magnetic) 6. Brochures and flyers To sum it up, direct mail is a physical ...